The Product
Ashni makes custom eggless cakes. And if the testimonials are any indication, they might just be the best you've ever had.
The flavor is almost secondary to the presentation. Her cakes are crafted with an exceptional level of artistry and detail that demand an equally refined online showcase. Unfortunately, her website didn't do her cakes justice.
The Problem with the Old Website
She had a Squarespace site that worked fine, but looked like every other bakery on the internet: generic template, stock-ish vibes, nothing that does justice to the quality of what she actually makes.
There's a disconnect when a product is premium and handcrafted but the brand online looks like it came out of a template library in 2015. The website should make you feel something before you've even seen a single cake. The Squarespace site wasn't doing that.
So I offered to fix it.
The Build
Built in 3 days from scratch.
That's probably the part I'm most proud of. A client came in with a real need, and in under 3 days I created a custom website that looks leagues better than the template she started with. That kind of turnaround is only possible because of the AI tooling available today.
I used Claude Code, Codex, and Cursor to plan, design, and write the code. I call it the 4C stack. The 4C's (4 corners?) effectively deprecated squarespace with $20 monthly plans and 3 days of effort. I'm glad to say that I barely touched the code. The only reason I interacted with the code was to for housecleaning items like reading code to then instruct the agents on what to clearnup, refactor, optimize, and so on.
The homepage has a lot going on, but I aimed to take the viewer on an entire journey for Cakes by Ashni from displaying her best work to making the case for why her. My personal favorite to design and build was the sliding testimonials carousel. I spent my time designing and prototyping different options with AI, ultimately making over 10 different variations before landing on the final version. It perfectly displayed the new world of software development.
The site was engineered to be fast and guide visitors to a delightful experience, just like Ashni does with her customers. The website is a reflection of Cakes by Ashni.
Go Check It Out
Visit the Cakes by Ashni website, browse the gallery, check the menu, and place an order!
Congratulations to Ashni on this exciting new chapter for the brand. Happy to help the brand find a new online home!